THE CATEGORIES
THE FRESH PR AWARDS ARE NOW CLOSED
If you have a particular campaign or project that doesn't fall directly within the criteria of the categories listed, please note that the judges do have the authority to view all entries on merit and will have the freedom to create categories or make additional awards based on the strength of the work. Simply enter the work under no. 20 "Other" and we will take it from there!
1. Freshest Not for Profit Campaign
Entrants are asked to demonstrate successful campaigns by or for a charitable, voluntary or not for profit organisation.
2. Freshest Digital PR Campaign
Entrants are asked to demonstrate successful campaigns that have incorporated digital media as a major part of their strategy, be it the internet, social networking sites, mobile phone technology, podcasts, blogs etc.
3. Freshest Issues or Crisis Management
Entrants are asked to demonstrate how effectively an issue or crisis has been managed and the sensitivity or tactics employed. Please note that Fresh will not publish any details of these entries without express prior permission of the entrant.
4. Freshest PR Stunt or Event
Entrants are asked to demonstrate the success of a campaign that has included an event or stunt as part of its core and the impact this had on the campaign.
5. Freshest Media Relations Campaign
Entrants are asked to demonstrate the success of a campaign within its targeted media audience.
6. Freshest Use of Celebrity
Entrants are asked to demonstrate how aligning a product or service with a celebrity, to front a campaign, has been successfully managed. Entries will be judged on the suitability factor of product to celebrity.
7. Freshest Use of Print
Entrants are asked to demonstrate the success of printed material as part of a communication message, be it a newsletter, publication, promotion, report or even a simple promotional flyer.
8. Freshest Internal Communications
Entrants are asked to demonstrate how an organisation successfully communicates with its employees, with emphasis on staff participation and awareness of the organisation's objectives.
9. Freshest External Communications
Entrants are asked to demonstrate the success of a campaign in raising an organisation's profile and reputation with its stakeholders, customers or local community.
10. Freshest Community Relations
Entrants are asked to demonstrate the success of a campaign in addressing a community issue or project with emphasis on local involvement.
11. Freshest Green PR
Entrants are asked to demonstrate how a campaign or initiative has been successfully undertaken to tackle a green issue aligned or associated with an organisation's products or services and the steps taken to raise awareness.
12. Freshest Business to Business Campaign
Entrants are asked to demonstrate the success of a campaign for a business or trade purposes and the impact the campaign has had in improving either the bottom line or the organisation's reputation and potential for growth.
13. Freshest Consumer Campaign
Entrants are asked to demonstrate the success of a campaign for a consumer product and the impact the campaign has had in improving either the bottom line or the organisations reputation and potential for growth.
14. Freshest Public Sector Campaign
Entrants are asked to demonstrate the success of a campaign on behalf of a public sector organisation and the steps taken to manage reputation with customers, stakeholders and the local community.
15. Freshest Integrated Communications
Entrants are asked to demonstrate the success of PR in a campaign when used in conjunction with other communication techniques including advertising and marketing.
16. Freshest Low Budget PR Campaign
Entrants are asked to demonstrate the success of a campaign that has been undertaken on a shoe string, including all fees, with emphasis on the tactics employed to maximize impact given the budget.
Please note that the category headings that should be adopted in categories 1-16 do not apply for the individual or team awards. Remember the judges will be looking for real creativity and innovation
in the approach to these award submissions.
17. Freshest Young PR Professional
Entrants under the age of 30 are asked to demonstrate the valuable contribution made to the organisations they work within and the success that they have directly made to PR activities as part of the organisation. Include samples of work produced and a testimonial from clients and employers if possible.
18. Freshest Small PR Team
Entrants from teams of 5 people or less (including sole practitioners) are asked to demonstrate the success of a number of PR campaigns and communication projects over the qualifying period including plans for future development and growth. Please note that you must have entered
at least one other submission in categories 1-16 before you can enter
this category.
19. Freshest PR Team (In-House and Consultancy Teams)
Entrants from teams of 6 and over, are asked to demonstrate the success of a number of PR campaigns and communication projects over the qualifying period including plans for future development and growth. Please note that you must have entered at least one other submission in
categories 1-16 before you can enter this category.
20. Other
Covers all additional or unusual projects
Please note that a Freshest PR Grand Prix Award will also be made for the most successful campaign but this award does not invite entries and will be selected by the judges from categories 1-16.
CLOSING DATE FRIDAY 11 DECEMBER 2009